No one knows the power of the brand more than Edge and Barrett, branding is as important as product, if not more...a good product with bad branding won't sell, but cold tea in a coke bottle would. We found a great little taster of an article on the power of branding on the Design Council's website, have a read, have a think, and if you dream of branding a major holiday, get in touch. If Coke can do it so can you, all you have to do is believe.
4 Nov 2009
Design Council: The Power of Branding
No one knows the power of the brand more than Edge and Barrett, branding is as important as product, if not more...a good product with bad branding won't sell, but cold tea in a coke bottle would. We found a great little taster of an article on the power of branding on the Design Council's website, have a read, have a think, and if you dream of branding a major holiday, get in touch. If Coke can do it so can you, all you have to do is believe.
